Go over client successes with examples. Show social proof that what you teach or do actually works then go into actionable tips on how you help achieved that success. Have a CTA at the end people to take the desired action
Desirable Hook → Instant Social Proof → Actionable Tips → Promise → Soft CTA
Every Niche has a common desirable goal they want to achieve. For Fitness, it’s a 6 pack or fat ass; for finance, it’s to make 6 figures; for becoming more healthy and actually eating for your body’s longevity and overall happiness, it’s well… still a 6-pack but you get the point. Name a common goal within your ideal viewer and basically hook them in by letting them know your about to give them the step-by-step framework on how to reach their goal.
Example: This is how YOU can make 10k a month from social media
(It’s always important to talk in YOU form. Visual Depiction is a really big factor in how well your videos do, if you don’t know what it is I highly advise you to do some research on it.)
Other Desirable Hook Examples: