Go over your personal success with examples. Show social proof that you actually did what you say to make people believe you, then go into actionable tips on how you achieved your success. Make Have a CTA at the end people to take the desired action
Desirable Hook → Instant Social Proof → Actionable Tips → Promise → Soft CTA
Every Niche has a common desirable goal they want to achieve. For Fitness, it’s a 6 pack or fat ass; for finance, it’s to make 6 figures; for becoming more healthy and actually eating for your body’s longevity and overall happiness, it’s well… still a 6-pack but you get the point. Name a common goal within your ideal viewer and basically hook them in by letting them know your about to give them the step-by-step framework on how to reach their goal.
Example: This is how YOU can make 10k a month from social media
(It’s always important to talk in YOU form. Visual Depiction is a really big factor in how well your videos do, if you don’t know what it is I highly advise you to do some research on it.)
Other Desirable Hook Examples: