You are your biggest product, viewers don’t trust your new product for sale or your coaching offer you are launching next month. They trust you, or at least they will after this template. Becoming an authority within your niche is vital if you want not only loyal fans but loyal customers.
Desirable Hook → Instant Social Proof → Actionable Tips → Promise → Soft CTA
Every Niche has a common desirable goal they want to achieve. For Fitness, it’s a 6 pack or fat ass; for finance, it’s to make 6 figures; for becoming more healthy and actually eating for your body’s longevity and overall happiness, it’s well… still a 6-pack but you get the point. Name a common goal within your ideal viewer and basically hook them in by letting them know your about to give them the step-by-step framework on how to reach their goal.
Example: This is how YOU can make 10k a month from social media
(It’s always important to talk in YOU form. Visual Depiction is a really big factor in how well your videos do, if you don’t know what it is I highly advise you to do some research on it.)
Just like every niche has a common desirable goal they want to achieve, every niche has some guru promising the same result and spits out terrible information. We need to separate you from this pack. You do this by adding Social Proof. Literally, anything that shows you have somewhat competence to help this person, whether it be a testimonial, a result you got for yourself, or even a quick client win.
Example: Our client Vanessa went from making $2000 a month in sales to clearing $14,000 in sales in 24 hours. All she did was implement the Displayed Understanding Strategy.
This is the most IMPORTANT part of this video. We just basically framed ourselves as a professional; now we have to deliver value like one. Just like in every other template when it comes to giving Actionable Tips, don’t hold back. Give as much value as possible within these next few sentences.
Example: Problem-Aware Content; the goal of every video you create is to demonstrate and articulate the problem that your potential clients are experiencing even better than they can. Humans are emotional creatures meaning if they feel like you understand their problems, then they will naturally gravitate to you, especially if you have the solution.
We just gave them the key to their goal, but humans are lazy, and they might need a little extra push. Briefly remind them of their desired goal and add a bit of reassurance that if they follow your steps, they will get there.
Example: If you can do this, you will have more clients than you know what to do with.
Give them the easy option, don’t ask for them to come sign up for your course or coaching now. Just let them know that your here to help and be the guiding light or even the accelerator to help them reach their goal
Example: and If you want help with this, schedule a free strategy call to come speak with me :D
This is how YOU can make 10k a month from social media