Comments are real time feedback on your content from your audience, this should not be taken lightly. Comments response post give you a direct connection and targeted value to your viewers. There is no correct framework to frame these but here is the easiest format to structure them.
Reiterating Hook → Social Proof → Share Opinion → Soft CTA
Reiterate the question in a more engaging format, basically shortening the question and making it more digestible and relatable to a wider audience
Example: How to get more engagement on your Post? (Obviously, I lengthened the question to add a bit of context)
Before we share out opinion on the question, we need to validate it. Share some sort of evidence of competence to fully engage the viewer. This will give them a reason even to care what you have to say
Example: So there’s 2 things you can do, and these tips have helped me grow 5,000 followers within the past month (Obviously, I’ve grown a lot more than that because I’m the 🐐)
It says share opinion but you shouldn’t treat this like an opinion at all. Share your “Opinion” with conviction and as concert knowledge of yours. Throw out words like “I think, I feel” and replace them with “I know.”
Example: Firstly I only posted only carousels; this allowed me to make a hook slide to quickly steal attention from the viewers scrolling. Secondly, I utilized Alt Text on every single post of mine; this will allow your post to rank higher on Instagram’s SEO, showing your post to more people.
I don’t recommend a hard CTA on this post; this post is to position yourself as an authority and less of a post to run up engagement. Give them a clear option as if you don’t really care if they do it or not.