Info We Need:

• Beliefs in their industry that people claim to be true but are not
• What is the opposite of what they sell (this will be our false statement)

Summary

Your potential client/viewer 100 out of 100 times has some sort of limiting belief within your service niche, lets kill it. The False Statement is stating a common limiting belief within your niche as if you believe it yourself and then slowly disproving it within the video with your unique mechanism

Format

False Statement → Turning Point → Social Proof → Disprove Statement → More Social Proof → CTA

False Statement

State one of the common misbeliefs (excuses) within your niche. Something that you’ve heard a million times that just isn’t true, but most of your ideal clients believe to be true. Don’t go too hard on them, though; a lot of these beliefs are unconscious. Help them recognize it’s just an excuse without telling them they’re being lazy.

Example: Some people can’t lose weight because they just have a slow metabolism

Other False Statement Hooks:

1. Contrary to popular belief, [False statement].
2. Many people mistakenly think that [False statement], but the truth is...
3. You might have heard that [False statement], but the reality is quite different.
4. It's a common misconception that [False statement], but the facts tell a different story.
5. Have you ever been told that [False statement]? Well, prepare to be surprised.
6. Forget everything you think you know about [False statement]. The truth will astonish you.
7. If you believe that [False statement], think again. Recent studies have debunked this myth.