Summary

Hook, Line, & Sinker. That’s the most accurate way to explain this Template. People hate feeling like there’s a gap within their knowledge, especially when it’s a topic they believe they are knowledgeable about. If you can create that gap within someone’s knowledge and you do it correctly, views & engagement won’t be an issue.

Relate the bridge to that gap being their unique mechanism

Format

Information Gap Hook → Peak Interest → Immediate Value → How-to-Apply → Engagement CTA

Information Gap Hook

Human beings have an underlying biological urge to want to know “rare” or “less known” information, lets use that to our advantage. Create your hook making it seem like you know something that not many people know and say it with conviction.

Example: Here’s an instagram secret not many people know about

Other Examples of Information Gap Hooks:

1. Are you tired of X? Discover the secret behind Y
2. Ever wondered how X are able to generate Y
3. Here’s a hidden blueprint to X
4. Here’s an X secret nobody seems to know about

Peak Interest

Now that we’ve targeted their inquisitive mind, lets raise interest on the subject even more. Feed into the idea that we have invented the next closest thing water.

Example: and once you implement this into your videos, your phone might explode from notifications

Immediate Value