Hook, Line, & Sinker. That’s the most accurate way to explain this Template. People hate feeling like there’s a gap within their knowledge, especially when it’s a topic they believe they are knowledgeable about. If you can create that gap within someone’s knowledge and you do it correctly, views & engagement won’t be an issue.
Information Gap Hook → Peak Interest → Immediate Value → How-to-Apply → Engagement CTA
Human beings have an underlying biological urge to want to know “rare” or “less known” information, lets use that to our advantage. Create your hook making it seem like you know something that not many people know and say it with conviction.
Example: Here’s an instagram secret not many people know about
Now that we’ve targeted their inquisitive mind, lets raise interest on the subject even more. Feed into the idea that we have invented the next closest thing water.
Example: and once you implement this into your videos, your phone might explode from notifications
Just as every other value portion of a video, deliver so much value that you are kind of rethinking posting this video for free. Give it quick or the viewer will scroll, you grabbed their attention and teased them, don’t tease them more or they will become annoyed.
Example: Instagram has added a new feature to give your reels more engagement called “Topics”
Now that we’ve revealed the secret we need to exclaim to them how to apply this said secret. Give them a full break down on how to actually apply this secret within 5 minutes.
Example: Right before you post a reel click on this feature and choose 3 of the best topics that describe your video. This will categorize your content and help instagram show your video’s to the ideal viewer.
This isn’t going to build much authority therefore this video is just to bring awareness to your account and your actual authority building video’s, use an engagement CTA to further the video’s reach.
Example: Don’t forget to Save this Post
Here’s an instagram secret not many people know about
and once you implement this into your videos, your phone might explode from notifications