People buy with emotions and reason with logic, if you want someone to purchase your product you need to explain the feeling & transformation rather than the features & benefits. Here’s how to connect their emotions to your story. This is a great template for a testimonial but also could be used in your content if you speak third person.
Other hook examples:
Beginning, Middle, & End
Example #1: At first, we paid $500 for ads every day to get more clients; now we take coaching calls with Devin to Organically market our business
Example #2: At first, we spent $500 every day on ads, then we started taking coaching calls with Devin, and now our clientele doubled
A Turning Point Within Your Timeline
Example #1: We knew we had to start saving money; we were spending almost $15,000 per month on ads
Example #2: When we started content marketing with Devin, we realized it was just as or more effective than paid ads
Key Takeaways and Results
Example #1: Now we’re saving $13,000 per month & getting even more clients with Content Marketing
Example #2: I’m saving so much money by just posting organic content, and it works even better
We used to use pay for ads almost every single day
But when I saw that I spent $15,000 last month on FB, I knew I needed a change
I paid for content coaching with Devin and started marketing through Social Media. It got me even more clients at a fifth of the cost.
Now we’re getting 10 clients every day & spending 20% of what we were spending no paid ads before