Info We Need:

• List of personal results they’ve gotten from what they sell
• What they did to get those results
  • Actionable tips
  • Simple 3 Step-By-Step guides

Summary

People react best when information is presented in a 3 step format, it’s how we were taught to memorize as children (ABC, 123, Blood Sweet & Tears, and so on). So let’s incorporate that while showing off your success and go through a simple 3-step guide that was the primary contributor to that success

Format

Desirable Hook + Social Proof → 3 Actionable Tips → Promise → Soft CTA

Desirable Hook + Social Proof

We don’t only need to grab their attention, we need to get them out of their crocodile brain that just wants to be entertained. Give them an attainable goal that is common within your niche and frame it as a hook as well as social proof. Whether it be results you got for yourself or someone else.

Example: Here’s my strategy that helped me gain 10,000 followers in 30 days (Again obviously I grew a lot more than that because I’m the goat)

Other Desirable Hook Examples:

• Here’s my strategy that helped me get X in Y days
• This is how I made X from Y
• Here’s how I made X in Y days
• How I accidentally made [desired result]
• I’m X age and I made Y, here’s exactly how I did it